Hmmm, as mentioned in the specs of those 3W LED modules, they have a beam angle of 120°. This and with the fact that they have only 3 watts would lead to a very low amount of light and I would say, that this is not enough in bright areas. But maybe, you can buy just two or three of them to build up a prototype. Them you can see, if they are bright enough.
P.S.: I would not use LED stripes because their beam angle is usually even higher.
I could try to put some 30 degree lens on the individual leds? Do you have any better recommendations on what to use as the light source for the fixtures?